Christianity Today has published an article that speaks candidly about the current Christian publishing market. The article is entitled "Looking for the Next Big Thing". This title pretty much sums it up.
Here are some other revealing quotes from the article:
In recent years, Christian publishing has enjoyed a string of Godzilla-sized hits—starting with the Left Behind series (with sales of more than 60 million copies), followed by The Prayer of Jabez (more than 9 million sold), and then The Purpose-Driven Life. While these books have been a boon to publishers and retailers, they skew the market, says Garrett.
"In the Christian market, everybody is looking for the next Purpose-Driven Life," she says.
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Scott Bolinder, executive vice president of Zondervan, wonders if Christian publishers have become dependent on blockbusters. "I think we've gotten used to what used to be anomalies being 'regular anomalies,' " Bolinder told CT. "As an industry, we've gotten too reliant on blockbusters—and we don't think that's a good thing."
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The pressure for blockbusters will likely increase.
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On Hyatt's list, 14 of the top 100 books from 2006 were Christian titles....Most of these books fall into the "Christian living" subcategory, says PW's Garrett. "Basically, it's Christian self-help," Garrett says, "and self-help is huge in the general market."(Emphasis Added)
With increasing pressure for publishers to find the next 'blockbuster' rather than publishing books with sound Biblical teaching, expect to see more Biblically skewed books like The Purpose Drive Life, The Prayer of Jabez & Your Best Life Now.
It is truly sad that money is winning out over fidelity to God's word.